1. Opportunity scoring — is this problem worth solving?
Entrepreneurs filter many ideas down to the few worth pursuing. Score a candidate opportunity across the desirability / feasibility / viability lens plus problem severity, then read a weighted score and a go / explore / drop verdict. Move the sliders to see how the radar and gate react.
2. Design thinking — the double diamond
Human-centered innovation alternates between diverging (open up, explore widely) and converging (narrow down, decide). Step through Discover → Define → Develop → Deliver and watch the two diamonds fill. The left diamond is about the problem; the right about the solution.
3. Riskiest Assumption Test — what to test first
Before building, test the assumption that would kill the venture if it were false. Each assumption is plotted by importance (how badly it hurts if wrong) and uncertainty (how little evidence you have). The top-right corner is your RAT — test it next. Click a dot to mark it tested and watch the priority update.
Click a dot to toggle "tested" (it greys out and drops from the ranking).
4. Lean startup — the build-measure-learn loop
The lean startup runs fast loops: build an MVP, measure how users react, learn, and either persevere or pivot. Run the loop and watch validated learning accumulate. Faster cycles and a higher learning rate reach product/market fit sooner — at the cost of burning runway each loop.
5. Customer discovery funnel
Customer discovery is a conversation funnel: from interviews requested, to scheduled, to completed, to those that reveal a real pain, to those willing to pay. Tune the conversion at each stage and see how many qualified, paying signals you reach — and the implied interview success rate.
6. Value Proposition Canvas — fit
Strategyzer's canvas pairs the customer profile (jobs, pains, gains) with your value map (products, pain relievers, gain creators). Toggle which relievers and creators you offer; "fit" is reached when your map covers the customer's most important pains and gains.
Click a square reliever (left) to toggle a pain relieved, a round creator to toggle a gain created.
7. Market sizing — TAM, SAM, SOM & beachhead
Size the market top-down: the Total Addressable Market, the Serviceable Available portion you can actually reach, and the Serviceable Obtainable share you can realistically win — your beachhead. $$\text{SAM}=\text{TAM}\times s,\quad \text{SOM}=\text{SAM}\times o$$
8. Unit economics — CAC, LTV & contribution margin
A venture is viable when each customer earns back more than it costs to acquire. Contribution margin is price minus variable cost; lifetime is set by churn. $$\text{LTV}=\frac{\text{ARPU}\times m}{c},\qquad \text{LTV:CAC ratio}=\frac{\text{LTV}}{\text{CAC}}$$ A healthy ratio is roughly 3:1 with payback under a year.
9. Burn & runway simulator
Cash is oxygen. Net burn is monthly spend minus revenue; runway is how many months the bank balance lasts at that burn. With revenue growing each month, the cash curve can bend back up — or hit zero first. $$\text{runway}=\frac{\text{cash}}{\text{net burn}}$$
10. Cap table & dilution across rounds
Raising money sells new shares, so existing owners are diluted. After a round at a given pre-money valuation, investors own $\tfrac{\text{raise}}{\text{pre}+\text{raise}}$ of the company. Add rounds and watch the founders' slice shrink while the post-money valuation grows.
11. Impact — theory of change & SROI
For impact ventures, value is more than revenue. A theory of change links inputs → activities → outputs → outcomes → impact. Social Return on Investment monetises the social value created per euro invested. $$\text{SROI}=\frac{\text{social value of outcomes}}{\text{investment}}$$